Kipa Drops

Branding, Creative Direction, Web & Packaging Design, Video Editing

Kipa Drops are a candy that melts in your mouth to disperse antibodies against Covid-19. The product was developed during the pandemic to serve as a new way to decrease transmission without involving vaccines. Kipa Drops were launched in Kenya in 2023.

The entire visual identity of Kipa Drops, a candy unlike any that’s ever existed, was created by us. We employed a soccer theme throughout the brand to communicate the complex concept of virus transmission. The name ‘Kipa’ means goalkeeper in Swahili, the native language of Kenya.

Our target audience was everyone in Kenya, but we specifically focused on children, frequent spreaders of Covid-19, and those among the population who were too poor to afford a vaccine. Sticking with the bold colors Kenyans expect on their products, we made Kipa Drops bright and saturated with a simplified color palette that grabs the eye.

Take a look at the website we created at KipaDrops.com